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AIG Mitra App

A patient-first mobile companion for one of India's leading hospitals

Client
AIG Hospitals
Role
Lead Product Designer
Year
2024
Tools
Figma, ABHA / ABDM
01 · Context

Hospitals are big places. The companion app should make them feel small.

AIG Mitra is the patient companion app for AIG Hospitals — appointment booking, doctor discovery, health packages, prescriptions, FAQs, and a chatbot that handles the questions humans get tired of answering. Patients arrive anxious; the app's job is to lower the anxiety, not add to it.

02 · Discovery & Research

Designing for stress, not for the showcase.

Patient research focused on the actual moments people open a hospital app: needing an appointment, looking for a doctor, trying to understand a package, or asking a question they couldn't get answered at the front desk. Multi-profile login was reframed as a 'household' — caregivers managing records for elderly relatives are first-class users, not edge cases.

  • Patient journey mapping across booking, visits, diagnostics, and follow-up
  • Multi-profile / household modelling with explicit consent trails
  • Accessibility audit — contrast, type sizing, and screen-reader paths set as defaults
  • Chatbot scope-setting: what it answers, what it routes to a human team
03 · Approach

Big type. High contrast. Forgiving flows.

Information surfaces fast: clear typography, generous spacing, and minimal chrome. Destructive or irreversible actions get a confirm state. The chatbot acts as a triage layer — handling FAQs and routing edge cases to the right human team, never pretending to be one.

04 · Outcome

Shipped on iOS and Android, ABDM-compliant from day one.

The app launched with appointment booking, doctor discovery, health packages, and prescription access live. Post-launch, the design system that came out of this work continues to power additional AIG surfaces.

Reflection

“Working under healthcare constraints makes you a better designer in every other context. You stop decorating, you start engineering legibility.”

Want a walkthrough with real screens and metrics? Reach out — I'm happy to share more under a short call.

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