PICC Mobile Application
Turning a desktop community platform into something useful in the room
- Client
- PICC
- Role
- Senior Product Designer
- Year
- 2024
- Tools
- Figma, Mobile
Turning a desktop platform into something useful at an event.
PICC operates a community platform for organisational engagement, board-member elections, event participation, and digital voting. The web platform worked; the mobile experience didn't exist. The brief was to take a desktop-first system and make it useful in the room — at an event, on a phone, mid-conversation.
Mobile isn't 'web on a phone'. Especially during a live event.
Research focused on what people actually do at events: voting between sessions, participating in surveys via QR codes, checking schedules, finding people. Attention is short, hands are full, and patience for confusing UI is zero.
- Live-event interaction patterns across age bands
- QR-driven participation flows for surveys and votes
- Voting interaction design — confirmation, transparency, error handling
- Notification and timing patterns aligned with event schedules
Fast paths for the moment. Discoverable depth for the rest of the day.
Voting, QR participation, and event schedules are surfaced as ambient primary actions — visible the moment the app opens, not three taps deep. Member directory, history, and admin features sit one layer below, accessible but never in the way of the live moment.
Higher engagement during events, lower friction across them.
Members now participate in elections, surveys, and event flows from their phones in seconds, not minutes. Voting and survey completion rates rose, and the desktop platform became a backstage tool while mobile became the live face of the organisation.
Reflection“Mobile design at events is a study in attention economics. You get one sliver of someone's focus — make it count.”
Want a walkthrough with real screens and metrics? Reach out — I'm happy to share more under a short call.
Request a walkthrough →